When CNIPA receive your application, examiner will check it and decide whether need to object to your trade mark based on the criteria laid down in the Trade Marks Act. Therefore there are a number of factors which you must consider before applying to register a trade mark. Listed below are some important points:
Is it distinctive?
Does your trade mark stand out from the crowd? Does your trade mark, be it a logo, word, picture, etc. clearly set your goods and services apart from those of other traders? Examiners will object to the mark if they do not think it does. They will consider invented words or everyday words that are in no way associated with your line of business as distinctive.
Is it a description of your goods and services?
If your trade mark describes the goods and services or shows the quality, purpose, quantity or value of them, then examiners are likely to object to the mark. Similarly they are likely to object to the use of geographical name in a mark. For example, they would for the above reasons object to the following marks: "QUALITY HANDBAGS", "FRESH AND NEW" and "NEW YORK FASHION".
Is it a well known term in your line of business?
If your trade mark is a well known term or representation in your line of business, they would object to it. For example "V8" for vehicle engines.
Other people's Trade Marks
Has someone else already registered or applied to register the same or similar trade mark for the same or similar goods and services? If your trade mark looks or sounds the same or similar to another registered mark, or one that is being applied for, your trademark will be objected.